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Research papers

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Paul Handley, Frank Macey
June 15, 1977
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Citation

Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/poundsaver